The Media Party

Marshall Mcluhan, an Edmontonian originally, went East as most young men did in the day to "get ahead" and made a name for himself with his invention: "the medium is the message". The media is the message. The Media has evolved into an enormous "party" worldwide that can control what happens to all of us. Its strength has overlapped right into our very homes which depend largely on media sources. If you don't believe this, you are naive. Every item in your home and especially the electronic ones was born thru media advertising and reviews presented through media sources. Everything in our today world depends on the media. How the entertainment world works, how you are influenced is measured, sold and used. How elections are won and lost happens through media sources that not only report, but influence. The bigger the spin or hype, the more we want it because we are tapped constantly by media servants called reviewing and advertising sites. Media is hired by sinister means to help or hinder political systems. And it is so powerful that when denied or questioned it can control what is published or not. You think you are getting the whole truth and nothing but the truth? Think again. Why do you think its top mavens sit around the daily table to discuss what they will allow on air or how to call it and who is best  to present it: how large the pictures and of what, who will do the pieces, in what manner will it be coloured and so on. To forget that the media has everything to do with everything we do, is foolish. We love it, too. Fashion magazines tell us what is fashionable according to what the "stars" wear and how. Photographers and ad men and women, image folk and set makers and thousands of media off shoots are hired to make saleable impressions on buyers from the top down. They know you. You hope you can trust them. The media has principles and ethics as do all those truly invested in the system that runs all of our media sources every single moment of our lives, what we see on our small wares that sit in our hands, pockets or bags. The very origins of the electronics you use are according to the businesses that can afford to pay the highest prices to make the most appealing presentations. The proof of its power is  Black Fridays. Hmm? We assume that media sources are ethical and honest but how do we non-media creatures measure that? During the last election, how much a candidate could afford to pay for media which it drags along behind itself like a dragon with a powerful tail, determines its destiny. Media today calls itself "investigative journalism" and as such has become not only a tin god, but also a detective and along with that, whether we like to admit it or not, prosecutor, judge and jury. How you play the media has become fodder for the new as top shelf people called "assistants". "Seeing is believing" and all you have to do is go onto a certain well-used form of the amateur media to see how  ridiculous that adage is. Fake media is here and some people love it and use it to their advantage. Oops, there goes ethics! Marshall Mcluhan, a media guru himself, left us all too soon.