The other day, an organization that is important to me gained a new, "fresh" manager. And things changed. Being a practical soul, all I expect for this group to serve me, is to keep on sending those vital pieces of paper or on-line information. I ask for nothing more than their reliability. But the new administration, all keen or what we used to call "bright and bushy tailed", had other plans. When their latest newsletter came on hard copy that I thought I had refused, the one I scan to see if in it there is anything actually useful before discarding. Lo and behold, this issue, showed a large photograph on the front page of our new person behind the desk. Most of the rest of the page, lauded the individual's education and experience but went on to tell about their likes and family and blah blah blah. I am not being nasty but when I receive a business flyer, I am not interested in delving into every board members favorite sport or vacation spot or exotic university training. Indeed, I am mildly interested in their name and their background but only that which applies to the job they are doing for me. Thank you very much. The new and I must say, flashy, CEO's picture did make a passing impression on me but not the one it intended. Who wouldn't be dolled up in the great suit and hair work I saw in the picture at the salary we pay this face? I believe all the hype given, pleased the CEO much more than anyone else in the business. Having found nothing of use in the waste of tree, into the waste basket it went with all the other daily extensive mess of advertising that the local weekly newspaper doles out adding to the pile of garbage to dump on some poor mountain side. The excuse for this kind of advertising is called "providing employment" while the earth moves steadily burdened by it, toward self destruction. Yearning for more important other matters, I tried to find out where to get my vaccine for Covid when that time arrives. I like to prepare ahead. On line, off I went. These days, when you put in a request for a specific kind of site, you don't get it. What you do get is a very long list of, yes, places offering the subject, but from everywhere in the world causing you to be sure the information isn't that of another country. Has that happened to you? Even if you carefully put in the address line, exactly what you are look for, up comes the listings yet again. Clicking on one of them doesn't get me there either. Yet, another list comes up to select from. Finally, I did come to a site that looked hopeful. It was governmental and I thought, at last I could depend on a practical, detailed page or so of information on exactly what I was looking for. I was searching for where in my area, I would be able to go and get that much anticipated shot against the Covid virus. What I got on line, was a lovely rendering with large titles and pictures, yet again, of smiling faces doing medical jobs but nothing else. As I scrolled hopefully down the page, there were more pretty pictures but no information about where I would be going to get that vaccination. That is all I wanted. I am not interested in pretty pictures. Pretty is not useful. All pretty does is pretty. Why would anyone waste valuable cyber page space with pretty pictures and large type that says nothing helpful? It's our tax money here. Oh yes, there was a little cartoon face down in the corner telling me I could do virtual contact with it. If you have attempted to communicate with a cartoon, you know what I mean. If someone "out there" is listening, hey we are not interested in pretty pr cartoon folk. Give us real, give us phone calls, give us text and maps and graphs with actual, useful information. Forget pretty.
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