Jams

The planet has become jammed with not only too many people, it is also inundated with silly ideas. Advertisers who once gave information on a product are now printing a page, all black with the opposite page showing a crack of light in a doorway. Under it is a tiny white dot com. That's it folks. Human curiosity does the rest. And then there are the suggestions that if you don't use this boxed little snack with a ton of mind enhancing additives in little Charlie's school lunch box, you are a failed working parent. The ads with pictures supposedly not insulting your consumer intelligence, suggesting that mom and dad forgot to turn off the sprinkler that morning leads to what they are doing this evening after partaking of the latest enhancer in blue or yellow. It's all about ideas. The world is running out of them and thus craziness ensues. On seeing that thousands of bees were employed to form a bottle for a whiskey company that is putting out a new brew with honey in it, seems to me a stretch. I can imagine a board room table with the usual trendy bottles of water,  free pens and swingy leather chairs surrounded by minimalist steel furnishings and stunning views of other alike glassed-in towers, all in their greys, trying to outdo each other to impress the rich blob at the end of the table. Hmm, let's see, honey? We need to sell the honey we are sticking into our alcohol. Why yes. Honey means bees but not just a paltry few on a cute designer label, let's grab thousands. Never mind that the we don't have enough of them in the first place. Buy them for jinx sake. After all, we make a pile of moola, we can afford a lot of bees. But what to do with them? Aha, they make hives. Hey, says a junior well down the side of the marble table top, how about talking the bees into making a bottle shaped like ours. The boss stops fiddling with his pen and points it, at the ingenue. Son, you're on. Get some bees and don't forget the Humane Society and the no-animals-were-harmed-in-the-making thing. That's the way the advertising field works. There are so many dumb ideas jammed into the ad world that anything as stupid as this works. It is poked into cyber spin and thousands of human Bs take a look. The bigger the viewer number, the bigger the coverage. Voila, an idea is born. Of course, someone a very long time ago came up with a real bee drink. They used to call it mead.