Sneaky Peeks

Ads are a way of modern life but some of them are just annoying. They are sneaky. When I am browsing around on the 'net, I find something that intrigues me and I click on it. What happens? An ad. Without any warning, I am "treated" to at least 60 seconds of a truck or car ad in which I have no interest at all, or perhaps some kind of advert for a couple of media guy announcers who spend their time chopping events apart, sounding very clever not to mention flaunting their expensive ties and shirts. It's not that I mind an ad or two if well done. What bothers me is that I have it crammed down my viewing throat so many times I can repeat every silly word in my sleep! I want to say, hey guys, I got it the first time, stop with the over-and-over-again routine. The clip that you hoped to whiz through and get on with other vital matters, has taken up more time than you have patience. I mean, how many trucks or fancy cars is a person going to buy after they suffer through another guts and glory line? All I wanted is the few seconds of Hollywood gossip or helpful hints, not a bunch of fiction about cars, yogurt bars and media programs. And then there are the ads that you find in a DVD you borrowed from the library. You snap open the cover of the acquired movie and with hot popcorn and bubbling cola all ready to go, slide it into the player and wait for the multi contributors and then the final musical title before the film you have long awaited viewing comes on in all of its glory. But what appears? An ad for another movie in which you have no interest at all and never shall. But wait, you can forgive that minor offence since your popcorn is cooling and your cola fizzing itself into sugar water and you will be so immersed in the movie you have long awaited seeing, who cares about one little ad.  What? Here comes another ad for another movie you have no interest in. Grrrr. Hold on, you tell yourself. Take a sip of the cola that is now flavored water and grab a handful of cool popcorn and be patient. Your mother would be proud of you. Okay, it must be time for the real movie, the one you want. Alas, the butter on the popcorn is hard  and the once-cold drink is gone. Here comes another ad with loud sound and mega colour. Up you get and go into the kitchen for warm popcorn and another cola. When you return to your favorite chair in front of what will be your favorite movie, voila, there it is and part way through. You sink, resigned into your pillowed seat, munch and sip knowing that you will have to go back to the beginning later to check out how it began. You have lost your will. On with the show. Happens every time.